Deeto Raises $12.5M to Transform B2B Buyer Experience with AI-Powered Customer Voice Platform

Deeto, a New York-based AI-native startup, has raised $12.5 million in Series A funding to help companies earn trust earlier in the sales process. Its platform turns authentic customer experiences into intelligent, searchable content that guides purchase decisions. The round was led by Jump Capital, with participation from UpWest, TAL Ventures, Mertor, and TAU Ventures, bringing Deeto’s total funding to $17 million.

This investment comes at a time when sales teams are losing visibility and influence in the early stages of the customer journey. Deeto helps companies adapt by replacing static testimonials and outdated case studies with real-time, targeted customer insights that build confidence before any direct interaction takes place.

Why Traditional Sales Tactics Are Falling Short

Buyers now conduct the majority of their research independently, often forming strong opinions before a sales call ever happens. That shift makes it harder for companies to build trust and shape perception early. Generic case studies and one-off reference calls no longer meet the mark.

“Sales conversations now happen too late to shape perception — the real influence begins during a buyer's independent research,” said Eran Baron, Co-Founder and CEO of Deeto.

This belief drives Deeto’s core focus: making real customer feedback visible, accessible, and relevant at the moments it matters most.

How Deeto Uses AI to Build Trust at Scale

Deeto’s platform automates the collection, organization, and distribution of customer stories and insights. It intelligently matches that content to specific use cases, industries, roles, and challenges, so that every team evaluating a solution sees real proof that speaks to their needs.

By removing the manual burden from Sales, Marketing, and Customer Success teams, Deeto ensures that trusted customer stories are always available, everywhere they need to be. This leads to faster decision-making and stronger outcomes across the sales funnel.

Companies like Atlassian, Dropbox, Klaviyo, Bloomreach, and 6Sense are already using Deeto to embed real customer voices into their websites, CRMs, and sales tools, replacing passive testimonials with data-driven advocacy that works.

Why Investors Are Backing the Shift

The Series A funding round reflects strong investor confidence in Deeto's approach to solving a critical market need. Saaya Pal, Partner at Jump Capital, emphasized the significance of the shift in buyer behavior:

"Buyers now expect peer validation long before they talk to sales. Deeto is building the infrastructure to make customer-led growth scalable and actionable. They're turning static references into dynamic, data-driven assets"

This sentiment is echoed by Shuly Galili, Founding Partner at UpWest, who has supported Deeto since its earliest days:

"From our earliest conversations with Eran and the Deeto team, it was clear they had a differentiated understanding of how buyers are evolving. We're proud to have backed them from the beginning and to see their vision for customer-led growth gain such meaningful traction"

Scaling the Future of Customer-Led Growth

Deeto will use the new funding to expand its AI capabilities, improve automation, and strengthen integrations with sales and marketing systems. The goal is to help teams surface relevant customer proof automatically, without manual effort.

Product development will focus on more advanced content targeting, better analytics, and easier workflows for sharing customer stories across websites, CRMs, and sales tools. The company also plans to expand its team to support growth across new markets.

As customer-led growth becomes standard, Deeto is positioning itself as the core layer of trust in the sales process. By making real customer insights available at every stage, the platform helps companies influence decisions earlier and convert with greater speed and confidence.

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